Ea Surprise Mechanics

Ea Surprise Mechanics. EA's VP of legal and government affairs refuses to use the term 'lootboxes' in favor of 'surprise mechanics', compares them to Kinder Eggs, says they are not gambling and 'quite ethical'https.. UPDATE: Aaaaaand, the results are in.

EA Rebrands Loot-Boxes as "Surprise Mechanics" | The Nerd ... (Luella Flores)

Parliament's Digital, Culture, Media, and Sport Committee, EA vice. In the latest of a long saga of questionable moves from EA, the company is now attempting to rebrand its loot boxes as "surprise mechanics." Electronic Arts has rebranded loot boxes as "surprise mechanics" according to testimony EA's interest in rebranding loot boxes as surprise mechanics is likely an effort to communicate how loot. Instead of referring to loot boxes as loot boxes, they call them "surprise mechanics" and claim that.

Instead of referring to loot boxes as loot boxes, they call them "surprise mechanics" and claim that.

In a way, this is true.

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UPDATE: Aaaaaand, the results are in. EA & Epic talked about their loot boxes now renamed by EA to "surprise mechanics" at a hearing in the United Kingdom. EA relies on profits from people getting addicted to the gambling mechanics in FIFA, and Epic relies They are instead referred to as surprise mechanics." Oh, really?